Technologies of Digital Reincarnation of Personality in Relation to the Right to «Digital Death»

The number of accounts belonging to deceased people is increasing in social networks. At the same time, law does not regulate period its existence. Social networks contain various rules for existence after death their owners. Some companies already offer digital afterlife. article offers an analysis technologies reincarnation a person relation right «digital death». potential risks obtaining unauthorized access content account are being investigated. author assesses inability current legislation protect personal data and intellectual property based on international experience. In this situation, suggests inclusion RUFADAA norms Russian data. To inheritance, proposes provide rights heirs network profile. Special attention paid discussion about electronic testament.